Enterprise News

Women fighting harder for success

Dec 06/Jan 07 issue

Female entrepreneurs are still having to fight harder than male counterparts to achieve success in the workplace due to gender-based inequalities, new research has found.

When it comes to professional development, just over half of respondents (51 per cent) said their personal success had been ‘harder won’ than male equivalents, while 40 per cent thought their gender had made setting up a business harder.

The research, conducted by Everywoman, which promotes the interests of women in business, and NatWest bank, sought the views of over 1,000 female entrepreneurs. An overwhelming 94 per cent of women surveyed claim that setting up alone has either lived up to or exceeded their expectations.

Interestingly, less than one per cent of respondents cited the work/life balance as an issue when starting out. According to the research, it seems women are starting up in business in order to set their own agenda and dictate their own working hours.

Compared to this time last year, the number of women setting up in business has grown nine per cent. The research suggests that the primary factor for setting up a business for these women is again the desire for autonomy.

As for areas of concern, the respondents cited finance and winning new business. Nearly half of those surveyed claimed the biggest worry when starting out was winning clients and securing new business meetings. Moreover, 60 per cent of women noted that financial backing was a challenge, but that it was not the primary concern when setting up a new company.