Enterprise News

IPT buys French company

Jun 07 issue

Lionel Thain
Lionel Thain
A British company has strengthened its presence in the European online marketing sector after completing the acquisition of French email marketing business NP6 from its management.

The deal is the second acquisition in France for Interactive Prospect Targeting (IPT) and could be worth some £6.7 million if agreed financial targets are met by the end of 2008.

IPT paid £3.38 million in cash on completion, which was funded by debt. Any additional payment will be satisfied in cash and shares.

NP6 will continue to be led by its management team, which includes president Stephane Zittoun, network manager Cedric Notario and chief technology officer Jerome Laplace.

Direct marketing
IPT provides online direct marketing to more than 1,000 organisations and companies in the UK and France. Its clients include American Express, ebookers, Tesco, Renault and The Open University.

Bordeaux-based NP6 was founded in 1999 and delivers more than 300 million email messages each month on behalf of 140 clients, such as Fortuneo Direct Finance, ChateauOnline, Cofinoga, Cdiscount and Cultura.com. It currently has 26 employees.

The past two years have seen six acquisitions for IPT in the UK and France, including that of French online marketer Directinet in May last year.