Deal Listings

Former Publicis player to bring BrainJuicer to market

Dec 06/Jan 07 issue
 

Ex-Publicis man John Kearon plans to bring online market researcher BrainJuicer to AIM next month with a modest £1.4 million funding that should give the group a £15 million market price tag.

BrainJuicer, which boasts the strap line ‘fast feedback, freshly squeezed’, carries out quantitative online research using patented software that produces market research for large multinationals, including ten of the world’s top 50 companies.

Chief executive Kearon invented the technology, which he says enables computers to conduct in-depth interviews, ‘squeezing’ the brains of target audiences, and adding ‘rich qualitative insight’ to the research projects of giants such as Procter & Gamble, Nike and Wrigleys, helping them pick the strongest product and advertising ideas.

The group, which is ‘about to move into profit, carries no debt and has virtually no capex’, conducts research in over fifty countries and wants a bigger proportion of projects from its larger clients. ‘We are the only company in Europe that has invented different ways of doing market research online, and we are also innovating in the US market, which is years ahead of Europe,’ enthuses Kearon.

‘AIM will give us more credibility, enable us to look at acquisitions and provide an eventual exit for Unilever Ventures’, he adds. Teather & Greenwood is broker and adviser to the float, which could reward.